Self Publishing with Giclees
Let's face it, the recession has hit artists hard. In order to survive a more direct approach may be needed to market your art. With consumers more price conscious now more than ever, giclee prints are a terrific way to lower your price point and attract more potential buyers. A price point reduction of 50% can result in 10 times more potential buyers.
The consumer will however expect a great value for their dollar. A great giclee print should compare favorably to the original. Often time Century Editions artists display the original and the giclee print together in order to show just how accurate a giclee reproduction can be when executed correctly.
Fear not those that demand originals will still dig into their pockets to afford them. In fact when a high dollar sale of an original is in the balance it makes financial sense to add on a free giclee rather than discount the price. After all the customer sees the retail price of the giclee, not your cost so any discount you give in free giclee prints is greatly leveraged.